Archives for July 2017

How To Talk About Art, Part 1 – What Is Art? (Rebekah Gordon)
The following is the first of a three-part series on the nature and language of art and artistic expression. Art, like religion(s), or love, can be an ephemeral and esoteric concept – difficult to put into concrete terms. What makes art “art”? Many have asked this question, and their definitions of…

How Stories Impact The Brain…And What That Can Mean For Brands (Joy Steinberg)
An earlier article by Joy Steinberg on the impact of story-telling on marketing can be found here. Have you ever had one of those days when you cry at a laundry detergent commercial? You know the type…adorable baby, doting mom and perhaps even a cuddly puppy all frolicking amid plush…