Posts Tagged With: storytelling
How Stories Impact The Brain…And What That Can Mean For Brands (Joy Steinberg)
An earlier article by Joy Steinberg on the impact of story-telling on marketing can be found here. Have you ever had one of those days when you cry at a laundry detergent commercial? You know the type…adorable baby, doting mom and perhaps even a cuddly puppy all frolicking amid plush…
The Power of Innovative Storytelling in Consumer Marketing (Joy Steinberg)
Storytelling is a hot topic from academia to advertising and virtually everywhere in between. The concept and evolution of storytelling has roots dating back to prehistoric times with cave art illustrating stories. The famous cave of Lascaux in France contains cave art estimated to be up to 20,000 years old.…
Ambient Rhetoric And Graphic Novels (Sergio C. Figueiredo)
In the fall of 2015 I taught a Literary Genre course Kennesaw State University in Georgia on the Graphic Novel (ENGL 3230 Syllabus). I taught it from the perspective of rhetorical genres as described by Carolyn Miller in “Genre as Social Action.” the features of which are as follows: Genre…