Posts Tagged With: Joseph Campbell

July 4, 2017

How Stories Impact The Brain…And What That Can Mean For Brands (Joy Steinberg)

An earlier article by Joy Steinberg on the impact of story-telling on marketing can be found here. Have you ever had one of those days when you cry at a laundry detergent commercial? You know the type…adorable baby, doting mom and perhaps even a cuddly puppy all frolicking amid plush…