How Stories Impact The Brain…And What That Can Mean For Brands (Joy Steinberg)

Budweiser’s “Puppy Love” Commercial, YouTube An earlier article by Joy Steinberg on the impact of story-telling on marketing can be found here. Have you ever had one of those days when you cry at a laundry detergent commercial? You know the type…adorable baby, doting mom Read More …

Treating Your In-Home Automated Concierge Like A Real Person (Brittany Scantland-Lall)

For Christmas, my parents gave us an Amazon Echo. If you’ve seen the commercials (or have one in your home), you know this is the Amazon in-home concierge with “Alexa” who responds directly to your commands. “Alexa, add yogurt to my grocery list.”  “Alexa, play Read More …

The Power of Innovative Storytelling in Consumer Marketing (Joy Steinberg)

Storytelling is a hot topic from academia to advertising and virtually everywhere in between. The concept and evolution of storytelling has roots dating back to prehistoric times with cave art illustrating stories. The famous cave of Lascaux in France contains cave art estimated to be Read More …